WHITE SPACE HUNTING

White Space noun

Definition of white space:

White space is where unmet and unarticulated needs are uncovered to create innovation opportunities. It is where products and services don't exist based on the present understanding of values, definition of business or even existing competencies.

SANDABLES

Tagline: Form, File, Finish
Client: Quirky
Year: 2013

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When you’re working with wood, precision is key, so having the right tool for the job is an occupational necessity. This is especially true when sanding, as awkward nooks and crannies can quickly turn task into torment. That is, until now. Sandables are moldable sanding tools that can be reshaped on the go, allowing them to be customized to suit any job. The sanders are pre-shaped for maximum utility, but 3 minutes in the microwave allows each to be molded to the desired shape, whether you’re attaching a stick for added reach, or fitting a tight corner. With three distinct grits, and endless reusability, Sandables may be the last sanding tools you ever buy. Period. 

Features:
-Moldable sanders can be customized to suit any job
-PCL material can be easily reshaped after 3 minutes in the microwave
-Three distinct grits provide maximum versatility
-Non-toxic and biodegradable
-Package provides 3 sanders for each grit, for a total of 9

Materials:
-Polycaprolactone (PCL)
-Diverse sanding grits

Dimensions:
-89mm W x 147mm L x 13mm H

As Featured in:

Core 77, Gizmodo, DesigBoom, Notcot, Cool Material, Yahoo, CoolThings, TrendHunter.

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LOFT

Tagline: Elevate Your Dishes
Client: Quirky
Year: 2012

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Wine glasses have had the luxury of suspended storage for ages, but their counterparts at meal time haven’t been so lucky. In a world where laying flat and horizontally stacking your dinnerware are often the only options, Quirky is bringing Loft to the table. It’s a rack with a set of bowls, plates, and cups that frees up cabinet space and drys your wares by letting you suspend them. Loft also features a shelf, towel bar, and utensil holder with perforated bottom for drying more than just your food vessels. If you prefer not to do things by hand, Loft’s dinnerware and utensil holder are safe for the dishwasher.

Features:
– 4 ceramic bowls
– 4 ceramic plates
– 4 glass cups
– Towel bar
– Shelf
– Utensil holder that allows for air drying
– Easy to mount
– Space saving design
– Dishwasher safe

Materials:
– Metal
– Wood
– Ceramic
– Plastic

Dimensions:
204mm H x 344mm W x 180mm D

Dimensions with dinnerware on rack:
402mm H x 344mm W x 294mm D

As Featured in:

TrendHunter.

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MILK

Client: Canopy Boulder
Year: 2016

On this project I took on every aspect of brand creation from Product Development, to 3D Modeling, Copywriting, Art Direction, Market Analysis and More.

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Packaging

Client: Betty's Eddies
Year: 2015

Package design for Boston-based medical cannabis candy startup Betty's Eddies. Produced in part with Thingamajig Candy in CO and PTR Design Studio in NYC.

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PITCHING

Client: Orchid
Year: 2017

In 2017 Orchid Luxury Vaporizers came calling looking to fast-track their funding goals. After a series of deep-dive brand conversations and consultations, the following selected pages are a few of my favorite designs executed for their seed round pitch deck. For some process insight regarding this projects transformation, the following link below takes you to the original deck.

Click here

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Crowdfunding

It all starts with crowdfunding...

Utilizing one-of-a-kind acoustic technology, EAROS ideally refines sound, reducing loudness while maintaining the full spectrum of sound frequencies.

Tasked with designing the pages sales funnel and consumer psychology strategy. The Earos One went on to raise $208,884.00 from over 2,561 backers.

* Note: Via the Kickstarter Handbook by Don Steinberg - Only 7% of kickstarters raise over 100K.

 

New biz

IT ALL COMES DOWN TO THE PITCH.

I’ve worked closely with with global advertising and communication firms to develop presentations for concepts and design for clients in categories such as: communications, cpg, healthcare, fintech, automotive, and much more.

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art direction

Tagline: Undeniably Soft
Client: Keebler
Year: 2011
CD: Blake Kidder & Patrick Almaguer

When it comes to choosing a cookie there’s really only one way to go; Soft. Here’s softness shown the Keebler way.

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Tagline: Canned Man
Client: Manwich
Year: 2011
CD: Scott Wilson

It’s called Manwich for a reason…

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Tagline: Life’s Better Organized
Client: California Closets
Year: 2011
CD: Scott Wilson

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Client: Splenda
Year: 2014
CD: John Heath
Agency: BBDO

Splenda came to us looking for a way to make Splenda users fall in love with the product again. The brand had created a strong following and loyalty when they launched, but the initial excitement had declined in recent years. Our solution, 365 Sweet Swaps. 365 Sweet Swaps is a Tumblr website that posts new Splenda content daily. At times it's a recipe, a tip, even typography.  

Click here to visit site.

 

social media

Client: Lowes
year: 2014
AD: Felipe Gonzalez
CD: John Heath Animation: Slim Jim Studios

A small sampling of the near hundreds of GIF’s we created for lowes and their “Spring is calling” campaign. Click here to see further samples.

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Graphic illustration

Client: Upstanders
Year: 2017

Upstanders is a new project of SumOfUs. Produced for their newly launched site, the following graphics are my contribution to their war against against Trump’s corporate agenda. 

To learn more about SumOfUs, visit their about page. And to become an Upstander, click here.

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in-store

Client: FedEx
Year: 2014
AD: Felipe Gonzalez
CD: John Heath

In-store strategy to position FedEx' small business services amongst the very best of business and start-up thinkers.

 

EMaiL DESIGN

Client: Wolf & Shepherd
Year: 2018

Email funnels designed for CA based men's dress shoe company Wolf and Shepherd.

*The company designs and sells Italian leather dress shoes using technology found in running sneakers.

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promo posters

Client: Fernish
Year: 2018

Poster Designs for LA based furniture subscription service Fernish.

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PRODUCT design

 
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Tagline: Drop a lollipop into your cup
Client: Fred
Year: 2014

Fill this colorful lollipop with tea leaves and you're in for a sweet surprise - it's a perfectly proportioned tea infuser. So go ahead and 'pop' one into your teacup. Candy has never been so handy!

As featured in:

Mashable, Wimp, BoredPanda.

Purchase Here

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Tagline: For desktop graffiti
Client: Fred
Year: 2014

This self-stick notepad is ready for all your notes to self, hand-scrawled versions of your favorite band?s logo, and cryptic love declarations. When you're all done, peel it off and start fresh. Each sheet measures a generous 3" x 4" and Fred's packed 300 sheets into each beefy, shrinkwrapped pad.

As featured in:

Gizmodo.

Purchase Here

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Tagline: It's a bracelet for your bottle
Client: Fred
Year: 2014

Next time you plan on going out and getting slap happy drunk, throw on one of these Slap Happy Slap Bracelet Beer Tags around your wrist! 

As featured in:

CoolThings, Pixable, HolyCool.

Purchase Here

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Tagline: It's a tuneful spoonful!
Client: Fred
Year: 2015

Tired of boring dinners? Sip & Slide will change your tune! A classic, high quality slide whistle combined with a sturdy spoon brings music to the table and puts a tune in your spoon. Eat happy! Made of BPA-free, food-safe ABS plastic and zinc alloy.

As featured in:

CNET

Purchase Here

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Tagline: Because wasting wine is a zin
Client: Fred
Year: 2013

If you associate your bathtub with making alcohol then you'll recognize this little gadget right away. But this time you're using it for something a little less backwoods. Use this old-school stopper and save that wine for another day. We've even attached a handy bead chain to keep everything tidy 'till you pop the plug and pour. It's just like the plug you used to have in your bathtub... just pull the chain when you're ready to drain the bottle! Stopped Up is molded from silicone and packed in a clear recyclable, peggable display box.

As featured in:

The Green Head.

Purchase Here

 
 
 

Concept mock-ups

Tagline: All bubble no trouble
Client: Fred
Year: 2014

Skill sets required: 3D Modeling, Compositing, & Art Direction.

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Tagline: The yolk abductor
Client: Quirky
Project: "Pluck” product line extension pitch
Year: 2013

Seeing is believing, and believe us when we say that eggs yolks will soon be disappearing from kitchens around the country. Inspired by our friends from up above. Yolk-F-0 makes separating the yolk from its healthy white counterpart as easy as a squeeze of the spaceship shaped silicone chamber. 

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apparel copywriting

Client: Wry Baby
Copywriter: Felipe Gonzalez
Designer: Dave Sopp (Owner & Co Founder of Wry Baby)
Year: 2014

A Wry Baby Snapsuit™ makes the perfect gift. It’s a wardrobe basic during baby’s first year, and it looks extra great accessorized with say, little jeans and a little hipster hoodie. In addition to being funny, Wry Babys snapsuits are also special. They’re designed and screen-printed in North Carolina, by real North Carolinians. Each is made with high quality jersey cotton (100%), sewn and imported to exact specifications.

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manufacturing & prototyping

Client: Afternoon Delight
Year: 2018

Designed in NYC and manufactured in China, I worked closely with the start-up team at Afternoon Delight to develop and launch their initial product release.

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EVRYTHNG PIZZA

Client: Self-Initiated
Year: 2015

Designed in 2015 Pizza panties was a viral hit that swept the web.

(Made in china)

As Featured in:

The huffington post, Askmen, Bustle, Foodbeast, Incredible things, yahoo, Geekologie, Foodiggity, Worthly, Sneakhype, Trendhunter, Creative Spotting, Fizx, Spoon university, Ampere, 7 Deadly mag, qqriq, Bye bye American pie, Food world news, PMQ.

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Making things overseas isn’t easy. But luckily after a whole lot of careful planning, and diligent guidance of the factory, top-notch quality was achieved. 

(process chart below)

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3D MODELING

I can help you take your idea from sketch, to 3d; all the way to factory sourced and manufactured.

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CAST IRON COOKING PAN

HANDMADE.

Because manly foods require manly preparation.

Processes Involved: Layered laser cut MDF with Bondo Sculpt (Forearm & Fist}, Epoxied to Vacu-Formed plastic pan Bicep - With core sent to Cast-Iron factory for Molding.

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